UPDATE: The final Emmy numbers are in: According to Deadline, 11.38 million viewers watched the 69th annual Primetime Emmy Awards, putting it even with last year's show, which was the all-time low. In terms of the advertiser-coveted 18-49 demo, the 2017 Emmys earned a 2.5 rating, down 10 percent from last year's record low.
Too political? Too predictable? Not enough "Game of Thrones"?
The final numbers are not in yet for the 2017 Emmy Awards, but initial ratings suggest it was the least-watched show to date.
The 8.2 overnight rating from metered market households is down 2 percent from the 2016 event. That puts Stephen Colbert's show on track to have fewer than the 11.3 million viewers -- and 2.8 rating in adults 18-49 -- that Jimmy Kimmel's show got last year, which was then the all-time low.
According to TVLine:
"The Stephen Colbert-hosted ceremony drew 9.6 million total viewers and a 2.2 rating in the fast nationals, dropping a handful of eyeballs and down 12 percent in the demo from what ABC and Jimmy Kimmel woke up to a year ago. (In Nielsen finals, the 2016 kudoscast went on to post 11.3 million total viewers and a 2.8 demo rating, which at the time marked all-time lows.)"
This is following the trend of the past few years, with the Emmys hitting a new low in 2015 and again in 2016. The show did pretty well the previous two years, though, including reaching 17.7 million viewers in 2013, the highest since 2005. (But that 2013 show had one of the strongest lead-ins, THR reported, thanks to football coverage running right up until the start time and bleeding into the 8 p.m. hour by a couple minutes.)
The 2017 Emmys certainly had plenty of competition from NBC Sunday Night Football, as well as the premiere of Ken Burns documentary "The Vietnam War." But many commenting fans see this ratings drop, and the gradual decline, as a sign of viewers rejecting the politics of modern awards shows.
The final numbers will be in later, to provide a clearer picture of the overall viewers and demo ratings.
Here's the full list of winners at the 69th Annual Primetime Emmy Awards.
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