‘The Fantastic Four: First Steps’ Shows Marvel Back on Firmer Footing. Marvel’s “First Family” finally makes their official MCU debut in a movie that feels fresh and nimble, and avoids many recent pitfalls –– but not all. Given some recent big missteps, low box office returns for its movies and complaints about the interconnectedness of the Disney+ shows, the team behind the Marvel Cinematic Universe had its work cut out to prove that it still has what it takes to compete in the crowded comic book genre field.
Add to that the pressure to properly –– after two attempts of variable quality back when 20th Century Fox owned the rights –– introduce Marvel’s “First Family” to the MCU, and you have the recipe for one almighty stress headache.
Ebon Moss-Bachrach as The Thing in The Fantastic Four: First Steps. A humorous promotional poster for Marvel Studios' Fantastic Four: First Steps, featuring “Formula Soft” lotion as a parody skincare ad. The ad showcases The Thing (Ben Grimm) with the tagline “Relief for every type of skin,” implying even his rocky exterior benefits from the ultra-hydrating lotion.
Vanessa Kirby as Sue Storm in The Fantastic Four: First Steps. A vintage-style promotional poster for Marvel Studios’ The Fantastic Four: First Steps, featuring Vanessa Kirby as Sue Storm (Invisible Woman). Branded as an ad for “Mirage Gloves,” the poster showcases her powers with a retro flair—highlighting the gloves' invisibility feature and elegance.
Joseph Quinn as Johnny Storm in The Fantastic Four: First Steps. A vibrant, retro-style promotional poster featuring Johnny Storm from Fantastic Four: First Steps, humorously endorsing a fictional line of grooming products named “Höt.” The ad reads, “Aftershave with no afterburn,” and showcases multiple cologne and aftershave bottles in bold, vintage-inspired packaging.
Pedro Pascal as Mr. Fantastic in The Fantastic Four: First Steps. A stylish promotional image for Marvel Studios’ The Fantastic Four: First Steps, featuring Pedro Pascal as Mr. Fantastic modeling a sharp blue suit. The image mimics a vintage fashion advertisement for "Yancy St. Clothiers" with playful in-world branding, emphasizing a “fantastic fit” using unstable molecules.
Vanessa Kirby in The Fantastic Four First Steps.
Joseph Quinn in The Fantastic Four First Steps.
Pedro Pascal in The Fantastic Four: First Steps.
H.E.R.B.I.E. in The Fantastic Four First Steps.
Ebon Moss-Bachrach in The Fantastic Four: First Steps.
The Fantastic Four stand united in their classic blue suits as they make their official debut, illuminated by a spotlight against the iconic "4" emblem.
A packed stadium waves Fantastic Four banners, celebrating the legendary superhero team. Marvel Studios' The Fantastic Four: First Steps arrives in theaters July 25.
Kids race in a homemade Fantastic Four-themed soapbox car, inspired by their favorite heroes. Marvel Studios' The Fantastic Four: First Steps launches in theaters July 25.
A young girl clutches a Thing plush as confetti fills the air during a parade celebrating Marvel Studios' The Fantastic Four: First Steps. Only in theaters July 25.
A nostalgic wall of vintage TVs showcases glimpses of Marvel Studios' The Fantastic Four: First Steps, teasing the cosmic journey ahead. Only in theaters July 25.
The Future Foundation invites you to take your first steps into a fantastic new era. Prepare 4 Launch!
