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The Final Copy of Ilon Specht

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Movie
The Final Copy of Ilon SpechtAMC Plus Apple TV Channel logoWatch on AMC Plus Apple TV Channel
NR 18 minDocumentary
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The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
DirectorBen Proudfoot