Reviving old horror franchises is all the rage (hello, new "Blair Witch" movie), so here comes a new "Rings" film.

It's been over a decade since "The Ring Two" scared the crap out of audiences. The central premise of "Rings" hasn't changed, though: Some unlucky people watch that cursed video, which warns "seven days" -- after which those people are tortured, haunted, and meet some grisly demise after a week.

Newcomer Matilda Lutz is the first poor soul who watches the video (now sent by email) and soon finds her skin peeling off and a giant hairball coming out of her mouth. Vincent D'Onofrio, Alex Roe, Johnny Galecki, and Aimee Teegarden also star as victims.

Creepy ghost Samara is amping it up, though, since the video is also disseminated on plane seat back screens (Worst. Flight. Ever!). What's next? Snapchat?

"Rings" opens in theaters October 28.

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