"Captain America: Civil War" was an unqualified hit, and Marvel recently hosted an Academy Screening of the film for Oscars consideration. At the event, Marvel president Kevin Feige and directors Anthony and Joe Russo spoke about creating the Marvel Cinematic Universe hit -- which launched Phase Three -- and answered questions on the MCU at large.
Here's an excerpt from Collider's highlights, with Feige revealing his pride in Phase One and (discreetly phrased) disappointment in Edward Norton as "The Incredible Hulk":
So there's a bit of a contradiction there, in that "The Incredible Hulk" was the second film in Phase One, after "Iron Man." Mark Ruffalo didn't joint the MCU as Bruce Banner/The Hulk until "The Avengers" -- which is also in Phase One.
Kevin Feige stated the Marvel films he's most proud of are all the Phase One films. Before Phase One, Iron Man, Captain America , and Thor were secondary characters that nobody knew of and the press discounted – so the fact Marvel was able to re-introduce and popularize these characters was an achievement unto itself. When pressed on his biggest disappointment during his tenure at Marvel, Feige diplomatically sidestepped the question but did offer that, "Mark Ruffalo' s Hulk portrayal set a lot of things right in a way that made us all very happy."
Here's Phase One, by the way:
Phase One: Avengers Assembled
"Iron Man" (2008)
"The Incredible Hulk" (2008)
"Iron Man 2" (2010)
"Captain America: The First Avenger" (2011)
"Marvel's The Avengers" (2012)
Back in July 2010, Kevin Feige gave a statement to HitFix on dropping Norton as The Hulk:
Well, they certainly found him, and Ruffalo's Hulk will next be seen in "Thor: Ragnarok."
"We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in the Avengers. Our decision is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble, as evidenced by Robert, Chris H, Chris E, Sam, Scarlett, and all of our talented casts. We are looking to announce a name actor who fulfills these requirements, and is passionate about the iconic role in the coming weeks."
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