Take our money now, T'Challa!
The first trailer for Chadwick Boseman's "Black Panther" debuted Friday night during Game 4 of the NBA Finals, leaving fans desperate for a visit to Wakanda. (The official poster arrived earlier in the day.) According to The Hollywood Reporter, the trailer earned 89 million viewers in its first 24 hours, including 19 million from NBA viewers.
While that's an impressive haul, it's not a record for Marvel. THR said "Thor: Ragnarok" is still the most-watched Marvel trailer with 136 million views in its debut, but "Black Panther" made the top three, and did better than the teasers for "Captain America: Civil War," "Star Wars: The Force Awakens," and "Rogue One: A Star Wars Story."
Marvel's official teaser trailer is still YouTube's No. 21 trending video as of Monday evening, with more than 17.4 million views.Perhaps more important than overall views is the overall reception, which has been overwhelmingly positive. "Black Panther" became a huge talking point on social media, THR reports, earning 349,000 mentions in 24 hours -- which is more than the NBA game itself, and second only to the premiere of the "Star Wars: The Last Jedi" teaser.
If you're interested in a deep-dive of the trailer, Entertainment Weekly broke everything down with analysis from director Ryan Coogler. The movie arrives in theaters February 16, 2018. And Boseman confirmed that his Black Panther will then join the rest of the MCU in "Avengers: Infinity War."
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After the death of his father, T'Challa returns home to the African nation of Wakanda to take his rightful place as king. When a powerful enemy suddenly reappears, T'Challa's mettle as king -- and as Black Panther -- gets tested when he's drawn into a conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people. Read More