HBO



Video birthed the porn star.

HBO released the official trailer for the third and final season of "The Deuce," which sees the porn industry experiencing a revolution in 1985 as VHS overtakes film as the primary medium for production and distribution.

The Martino brothers (both played by James Franco) are hoping to take full, financial advantage, as is budding porn mogul Candy (Maggie Gyllenhaal).

And video isn't the only thing changing the industry — New York City’s takeover of commercial sex properties in Times Square and the devastating impact of the AIDS epidemic mark the end of an era. 

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With the party of the 1970s winding down, 42nd Street has deteriorated into a hive of uncontrolled violent crime and seedy video stores, making urban renewal seem more unlikely than ever before. 

"The Deuce" is concluding at the end of this season, which has always been the plan, as Franco told Collider in 2017.

"It gives it this perfectly encapsulated, very concise, economical power punch feeling to it," he noted. "From the beginning, the plan was to cover 14 years ... The third season will be '84-'85 when everything imploded and the old 42nd Street was shut down by Mayor [Ed] Koch."

"The Deuce" Season 3 premieres Monday, September 9 on HBO.