A Canadian Winter Carnival (1909)

According to Harper's Bazaar (8 March 1884), the Montreal Winter Carnival was founded as a means of promoting tourism to the country, aiming “to show that life in Canada may be not only endurable during the winter months, but enjoyable.” During the annual celebration, thousands of tourists would journey to Quebec to experience the charms of the Canadian winter through various snow sports, parades, races, and masquerade balls.