Even in this age of fancy trailers and viral marketing, sometimes a good poster can sell a movie better than anything else. And 2018 has shown that the art of the movie poster is far from dead. Even though 2018 isn't quite over yet, here are our favorites so far.
A hero as self-aware as Deadpool has to know how to give us a good poster. Thankfully, that's never been a problem for Deadpool, as he and Cable put a new spin on an old Renaissance favorite.
Most screwball comedies have posters that feature the cast standing in a row and making weird faces. This poster took a much more interesting approach, ignoring the cast entirely and opting for a whimsical blend of humor and and foreboding.
'A Quiet Place'
This horror movie poster succeeds on the strength of two time-tested tropes. It's got a great tagline, and an image that makes you immediately fear for Emily Blunt's character during her moment of vulnerability.
'Avengers: Infinity War' (IMAX version)
Sometimes more is more. Your eye can't help but be drawn to this intricately designed poster featuring pretty much every major hero from the past decade's worth of Marvel movies.
'Black Panther' (Killmonger version)
Pretty much every Black Panther poster is frame-worthy, but this glimpse of Michael B. Jordan's Erik Killmonger is especially striking. It offered a small taste of a character who would eventually come to be hailed as the greatest MCU villain to date (though Thanos might argue otherwise).
'Charlie and the Champ'
It remains to be seen if this movie can stand out amid the sea of great boxing films, but at least the poster helps "Charlie and the Champ" start off on the right footing. The unusual angle puts viewers directly in the thick of this violent brawl.
'Jurassic World: Fallen Kingdom' (IMAX version)
As much as the "Jurassic Park" franchise has a habit of disappointing us these days, you can't not be excited for the latest sequel after seeing this poster. It's got a catchy tagline and an eye-popping look at a prehistoric beast who truly dwarfs his human prey.
'Ant-Man and the Wasp'
Marvel is really firing on all cylinders in 2018 when it comes to movie posters. This image takes the exact opposite approach from that "Infinity War" montage, pushing minimalism to a whole new level. But what else would you expect from a movie about two superheroes with the power of shrinking?
Horror movie posters have to be careful not to overdo it when it comes to gore and violence, which is why we like this subtle image so much. The blood splatter doubles as a shot of paratroopers dropping down into a violent conflict, giving you a surprisingly good idea of the gory battle to come.
'Suspiria' (Mondo version)
Both the original "Suspiria" and its remake are best known for their striking visual design, and it's only fair the remake have a poster to match. Luckily, we have this amazing Mondo-designed poster to capture all the intensity of the new movie.
'Creed II' (Teaser Poster)
You don't need to try very hard to sell moviegoers on the prospect of a "Creed" sequel. This teaser poster opts for a monochromatic approach, just showing us a shot of Adonis Creed standing against a massive "II." That's really all you need.
'Creed II' (Theatrical Poster)
Apparently having Michael B. Jordan in your cast is all you really need to churn out great posters. This image captures so much of what we love about the "Rocky" movies, especially that sense of triumph and overcoming all odds in the ring.
'Halloween' (Comic-Con Version)
Comic-Con fans can be a pretty discriminating bunch. Luckily, Universal turned to master comic book artist Bill Sienkiewicz for a new rendition of iconic slasher villain Michael Myers. The colors and the use of perspective really set this one apart.